As methodology for projects we use the Creation Model developed by Sandenburg. This model reflects in clear phases the entire process from idea to opening. Concepts that have been created based on the Creation Model, meet all the preconditions to become a successful design.
This phase is the foundation of the concept development. We define the interpretation of the concept and establish a framework for the design and realization.
The phase Ideation & Tangibility forms the link between strategy and the spacial interpretation. We translate the the strategic ‘why and what’ to a concrete and tangible ‘how’. During a work session we discuss a few ideas.
In the design phase our designers translate the vision of the concept into a physical environment. We develop a design that is appealing to the imagination and gives users new impulses and valuable memories.
Step by step the concept comes to life during the realization phase. The realization of both small and large scale concepts requires the guidance of specialists. The team has years of experience in realizing complex and comprehensive concepts for retail, foodservice and public spaces.
In order to guarantee the success of a concept, the implementation phase is of great importance. Consistency, recognizability and unambiguity are keywords in creating an optimal brand experience and a consistent brand policy.