Sandenburg Concept Creation
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Unilever HIVE

Customer
Unilever
Year
2017-2020
Location
Wageningen, the Netherlands
Market
  • Mixed-use space

Unilever HIVE is the global Unilever foods innovation centre in Wageningen, the Netherlands. An open innovation platform that accelerates exciting commercial opportunities for cooperation in the area of sustainable food production. In its energy neutral 18,000 sqm complex visitors will discover a Pilot Plant, a Food & Customer Experience and two floors of offices and labs. Sandenburg contributed significantly to the realisation of Unilever HIVE.

Together with Unilever’s transformation team and the interior designer we worked closely for three years, producing strategy, naming and brand identity. On site we helped to realize the user end-to-end experience, the reboarding and onboarding programmes and the Food Experience Kitchens.

HIVE helikopter view
HIVE patio

We advised and guided Unilever throughout the building process to make HIVE a place that is truly open to outside visitors, scientists, start-ups and food retailers, inviting them to co-create. The end result is that ascertaining Unilever’s role as a key player in Wageningen Campus’s ecosystem.

Unilever HIVE welcome
 HIVE personalisation

Sandenburg’s design team developed the experience design and spatial design for among others the common areas, reception, food market, Unilever channel showcases, townhall and the pitch podium.

“We are now able to rapidly make prototypes in one location, for instance in the kitchen, labs or while factory testing. After that it’s off to consumer testing, innovation bootcamps and hackathons. This all leads to more rapid innovation.”

Serpil Tascioglu, Director Foods Innovation & Transformation

With its extensive reboarding and onboarding programmes all Unilever R&D employees moving to Wageningen were introduced to the building facilities and Wageningen Campus. The programmes extensively featured company culture, new ways of cooperation, the high level of ambition and the ever-increasing speed of innovations.

Project team

portret picture Rogier Sterk

Rogier Sterk

Concept Development Lead

Portret picture Cristina Zanon

Cristina Zanon

Brand Design Lead

Portret picture Paul van der Drift

Paul van der Drift

Senior Strategist

portret fot Marie-Thérèse Thielen

Marie-Thérèse Thielen

Senior Project Manager

portret picture Carlijn Bodleander

Carlijn Bodlaender

Junior Concept Developer

portret picture Jamie van de Bilt

Jamie van de Bilt

Brand Designer

Portret picture Markus Konings

Markus Konings

CEO Sandenburg concept creation and DST Experience Agency

portret picture Rupert Parker Brady

Rupert Parker Brady

Strategy Lead

Portret picture Carmen Gilhuis

Carmen Gilhuis

Experience Designer

Next project VodafoneZiggo Experience Centre

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Contact us

De Ruijterkade 113
1011 AB Amsterdam

Phone: + 31 (0)20 237 65 81
Email: info@sandenburg.com

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