{"id":295,"date":"2020-11-03T14:20:18","date_gmt":"2020-11-03T13:20:18","guid":{"rendered":"https:\/\/www.sandenburg.com\/?page_id=295"},"modified":"2026-01-22T14:38:04","modified_gmt":"2026-01-22T13:38:04","slug":"creation-model","status":"publish","type":"page","link":"https:\/\/www.sandenburg.com\/en\/creation-model\/","title":{"rendered":"Method"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-container-lg has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--8);margin-bottom:var(--wp--preset--spacing--8)\">\n<h1 class=\"wp-block-heading is-style-group-intro\"><strong>5 steps from idea to realisation<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">The Sandenburg Experiences (formerly Sandenburg-DST) team always works with a practical system of five phases that leads to the desired project outcome. This methodology is based on our 20+ years of experience in developing and implementing concepts for food service, retail and mixed-use spaces. By using these five steps, we offer our customers insight in the design, development and realisation of concepts and projects for their brands and organisations.<\/p>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull animated fadeIn delay-200ms is-style-container-lg has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"fase-1\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-679ddeda wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"567\" src=\"https:\/\/www.sandenburg.com\/wp-content\/uploads\/2020\/11\/01-Strategie-2.gif\" alt=\"\" class=\"wp-image-761\" style=\"width:142px;height:147px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-style-default is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h2 class=\"wp-block-heading is-style-default\" id=\"block-8a16464e-ea76-4ef3-a28a-9b2b256f0353\">Step 1<br>Strategy &amp; Vision development<\/h2>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full animated fadeIn\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1770\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Sandenburg-Werksessies-12-van-20-scaled-1.avif\" alt=\"\" class=\"wp-image-3209\" srcset=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Sandenburg-Werksessies-12-van-20-scaled-1.avif 2560w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Sandenburg-Werksessies-12-van-20-scaled-1-300x207.avif 300w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Sandenburg-Werksessies-12-van-20-scaled-1-1024x708.avif 1024w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Sandenburg-Werksessies-12-van-20-scaled-1-768x531.avif 768w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Sandenburg-Werksessies-12-van-20-scaled-1-1536x1062.avif 1536w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Sandenburg-Werksessies-12-van-20-scaled-1-2048x1416.avif 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-style-default animated fadeIn is-layout-flex wp-container-core-columns-is-layout-679ddeda wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column animated fadeIn is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list is-style-cover-list-height has-brand-background-color has-background\">\n<li><strong>Defining Expectations and project criteria<\/strong><\/li>\n\n\n\n<li><strong>Determining goals<\/strong><\/li>\n\n\n\n<li><strong>Assessment and analysis<\/strong><\/li>\n\n\n\n<li><strong>Vision and core values<\/strong><\/li>\n\n\n\n<li><strong>Concept strategy<\/strong><\/li>\n\n\n\n<li><strong>Briefing<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light is-style-no-margin\" style=\"min-height:200px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"405\" class=\"wp-block-cover__image-background wp-image-720\" alt=\"\" src=\"https:\/\/www.sandenburg.com\/wp-content\/uploads\/2020\/11\/postits.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2020\/11\/postits.jpg 810w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2020\/11\/postits-300x150.jpg 300w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2020\/11\/postits-768x384.jpg 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-style-default is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">We use the first step to lay the base for any new concept. Together with our client \u2013 and if needed end users \u2013 we chart operational and strategic targets and determine the concept requirements. We also set broad lines for design and realisation.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-container-lg animated fadeIn delay-200ms has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"fase-2\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-679ddeda wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-no-margin\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"567\" src=\"https:\/\/www.sandenburg.com\/wp-content\/uploads\/2020\/11\/02-Ideevorming-2.gif\" alt=\"\" class=\"wp-image-698\" style=\"width:142px;height:142px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h2 class=\"wp-block-heading is-style-default\" id=\"block-8a16464e-ea76-4ef3-a28a-9b2b256f0353\">Step 2<br>Ideation &amp; Tangibility<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full animated fadeIn\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image002-1024x768-1.avif\" alt=\"\" class=\"wp-image-3210\" srcset=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image002-1024x768-1.avif 1024w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image002-1024x768-1-300x225.avif 300w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/image002-1024x768-1-768x576.avif 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-style-default animated fadeIn is-layout-flex wp-container-core-columns-is-layout-679ddeda wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list is-style-cover-list-height animated fadeIn has-brand-background-color has-background\">\n<li><strong>Brainstorm and co-creati<\/strong>on<\/li>\n\n\n\n<li><strong>Ideation proces<\/strong>s<\/li>\n\n\n\n<li><strong>Testing feasibility<\/strong><\/li>\n\n\n\n<li><strong>Formulating assumptions and draw up Program Requirements<\/strong><\/li>\n\n\n\n<li><strong>Briefing creative team for brand identity design, spatial design and graphic design<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light is-style-no-margin\" style=\"min-height:200px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" class=\"wp-block-cover__image-background wp-image-3212 size-full\" alt=\"\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/strategy2-768x576-1.avif\" data-object-fit=\"cover\" srcset=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/strategy2-768x576-1.avif 768w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/strategy2-768x576-1-300x225.avif 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#ccc7c8\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-style- is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The second step bridges strategy and design. We translate the strategic Why and What to a concrete and tangible How. We cover ideas and opportunities in physical or digital work sessions together with our client, specialists and stakeholders. The result is a plan of action with set starting points.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-container-lg has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"fase-3\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-679ddeda wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-no-margin\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"567\" src=\"https:\/\/www.sandenburg.com\/wp-content\/uploads\/2020\/11\/03-Ontwerp-3.gif\" alt=\"\" class=\"wp-image-699\" style=\"width:142px;height:142px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h2 class=\"wp-block-heading is-style-default\" id=\"block-8a16464e-ea76-4ef3-a28a-9b2b256f0353\">Step 3<br>Design &amp; Image creation<\/h2>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" controls src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/VZ-doorloop3_compressed.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-columns is-style-default animated fadeIn is-layout-flex wp-container-core-columns-is-layout-679ddeda wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list is-style-cover-list-height animated fadeIn has-brand-background-color has-background\">\n<li><strong>Designing sketch ideas<\/strong><\/li>\n\n\n\n<li><strong>Testing<\/strong><\/li>\n\n\n\n<li><strong>Design prototype (VO)<\/strong><\/li>\n\n\n\n<li><strong>Processing feedback<\/strong><\/li>\n\n\n\n<li><strong>Final Design (DO)<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light is-style-no-margin\" style=\"min-height:200px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"704\" class=\"wp-block-cover__image-background wp-image-3214 size-large\" alt=\"\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Brand-1024x704.avif\" data-object-fit=\"cover\" srcset=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Brand-1024x704.avif 1024w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Brand-300x206.avif 300w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Brand-768x528.avif 768w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Brand.avif 1455w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#c4a99b\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-style-default is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">In this crucial design phase our design specialists translate the concept vision to a physical and \/or digital space, combining it with a graphic identity. Our team develops a design that leads to curiosity, new impulses and to sales, recommendations and\/or a stronger customer relationship with our client.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-container-lg has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"fase-4\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-679ddeda wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-no-margin\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"567\" src=\"https:\/\/www.sandenburg.com\/wp-content\/uploads\/2020\/11\/04-Bouw-2-1.gif\" alt=\"\" class=\"wp-image-764\" style=\"width:142px;height:142px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h2 class=\"wp-block-heading is-style-default\" id=\"block-8a16464e-ea76-4ef3-a28a-9b2b256f0353\">Step 4<br>Build &amp; Production<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/PLUS-Timelapse-kort_compressed-1.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-columns is-style-default animated fadeIn is-layout-flex wp-container-core-columns-is-layout-679ddeda wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list is-style-cover-list-height animated fadeIn has-brand-background-color has-background\">\n<li><strong>Tendering suppliers<\/strong><\/li>\n\n\n\n<li><strong>Developing mock-ups<\/strong><\/li>\n\n\n\n<li><strong>Starting and supervision production<\/strong><\/li>\n\n\n\n<li><strong>Assessing result<\/strong><\/li>\n\n\n\n<li><strong>Supervising delivery<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light is-style-no-margin\" style=\"min-height:200px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"755\" class=\"wp-block-cover__image-background wp-image-3216 size-large\" alt=\"\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Sandenburg-Bouw-en-productie-21-van-27-2048x1509-1-1024x755.avif\" data-object-fit=\"cover\" srcset=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Sandenburg-Bouw-en-productie-21-van-27-2048x1509-1-1024x755.avif 1024w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Sandenburg-Bouw-en-productie-21-van-27-2048x1509-1-300x221.avif 300w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Sandenburg-Bouw-en-productie-21-van-27-2048x1509-1-768x566.avif 768w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Sandenburg-Bouw-en-productie-21-van-27-2048x1509-1-1536x1132.avif 1536w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Sandenburg-Bouw-en-productie-21-van-27-2048x1509-1.avif 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#998c81\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-style-default is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The fourth step is designated to bring a concept to life. The realisation phase is a specialty requiring years of experience to get it just right. We are business partners of dedicated specialists who have managed such processes for years, and have vast experience in making complex concepts in food service, retail, office and mixed-use spaces become reality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-container-lg has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"fase-5\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-679ddeda wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-no-margin\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"567\" src=\"https:\/\/www.sandenburg.com\/wp-content\/uploads\/2020\/11\/05-Borging-2-1.gif\" alt=\"\" class=\"wp-image-765\" style=\"width:142px;height:142px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h2 class=\"wp-block-heading is-style-default\" id=\"block-8a16464e-ea76-4ef3-a28a-9b2b256f0353\">Step 5<br>Policy &amp; Implementation<\/h2>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full animated fadeIn\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1208\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Lely-Experience-84-HDR_small.jpg\" alt=\"\" class=\"wp-image-2964\" srcset=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Lely-Experience-84-HDR_small.jpg 1920w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Lely-Experience-84-HDR_small-300x189.jpg 300w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Lely-Experience-84-HDR_small-1024x644.jpg 1024w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Lely-Experience-84-HDR_small-768x483.jpg 768w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Lely-Experience-84-HDR_small-1536x966.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Lely Experience at the Lely Campus in Maassluis.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns is-style-default animated fadeIn is-layout-flex wp-container-core-columns-is-layout-679ddeda wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list is-style-cover-list-height animated fadeIn has-brand-background-color has-background\">\n<li><strong>Determining and describing guidelines<\/strong><\/li>\n\n\n\n<li><strong>Instructions in text and images<\/strong><\/li>\n\n\n\n<li><strong>Determining medium of choice<\/strong><\/li>\n\n\n\n<li><strong>Producing instruction manual<\/strong><\/li>\n\n\n\n<li><strong>Implementing in practice<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light is-style-no-margin\" style=\"min-height:200px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"240\" class=\"wp-block-cover__image-background wp-image-3329 size-full\" alt=\"\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/Lely-Experience-197_small-360x240-1.avif\" data-object-fit=\"cover\" srcset=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/Lely-Experience-197_small-360x240-1.avif 360w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/Lely-Experience-197_small-360x240-1-300x200.avif 300w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#af8899\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-style-default is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">To guarantee the future success of a concept, we document the main points of a formula and concept. Consistency, recognizability and uniformity are key words here. That applies to both an optimal brand experience for end users and a consistently executed brand policy by our client.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>5 steps from idea to realisation The Sandenburg Experiences (formerly Sandenburg-DST) team always works with a practical system of five phases that leads to the desired project outcome. This methodology is based on our 20+ years of experience in developing\u2026 <a href=\"https:\/\/www.sandenburg.com\/en\/creation-model\/\">Continue reading \u2192<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"page-templates\/our-approach.php","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"tags":[],"class_list":["post-295","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Creation Process - Method - Sandenburg Experiences<\/title>\n<meta name=\"description\" content=\"The Sandenburg-DST team always works with the Creation Process of five practical steps that lead to the desired project outcome.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sandenburg.com\/en\/creation-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Creation Process - Method - Sandenburg Experiences\" \/>\n<meta property=\"og:description\" content=\"The Sandenburg-DST team always works with the Creation Process of five practical steps that lead to the desired project outcome.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sandenburg.com\/en\/creation-model\/\" \/>\n<meta property=\"og:site_name\" content=\"Sandenburg Experiences\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T13:38:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2020\/11\/01-Strategie-2.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"567\" \/>\n\t<meta property=\"og:image:height\" content=\"567\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/creation-model\\\/\",\"url\":\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/creation-model\\\/\",\"name\":\"The Creation Process - Method - Sandenburg Experiences\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/creation-model\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/creation-model\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sandenburg.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/01-Strategie-2.gif\",\"datePublished\":\"2020-11-03T13:20:18+00:00\",\"dateModified\":\"2026-01-22T13:38:04+00:00\",\"description\":\"The Sandenburg-DST team always works with the Creation Process of five practical steps that lead to the desired project outcome.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/creation-model\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/creation-model\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/creation-model\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sandenburg.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/01-Strategie-2.gif\",\"contentUrl\":\"https:\\\/\\\/www.sandenburg.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/01-Strategie-2.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/creation-model\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Method\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/\",\"name\":\"Sandenburg Experiences\",\"description\":\"Creating value for brands, making memories for customers.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/#organization\",\"name\":\"Sandenburg Experiences\",\"url\":\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/01\\\/logo-2026-final-1.svg\",\"contentUrl\":\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/01\\\/logo-2026-final-1.svg\",\"caption\":\"Sandenburg Experiences\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sandenburg.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Creation Process - Method - Sandenburg Experiences","description":"The Sandenburg-DST team always works with the Creation Process of five practical steps that lead to the desired project outcome.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sandenburg.com\/en\/creation-model\/","og_locale":"en_GB","og_type":"article","og_title":"The Creation Process - Method - Sandenburg Experiences","og_description":"The Sandenburg-DST team always works with the Creation Process of five practical steps that lead to the desired project outcome.","og_url":"https:\/\/www.sandenburg.com\/en\/creation-model\/","og_site_name":"Sandenburg Experiences","article_modified_time":"2026-01-22T13:38:04+00:00","og_image":[{"width":567,"height":567,"url":"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2020\/11\/01-Strategie-2.gif","type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sandenburg.com\/en\/creation-model\/","url":"https:\/\/www.sandenburg.com\/en\/creation-model\/","name":"The Creation Process - Method - Sandenburg Experiences","isPartOf":{"@id":"https:\/\/www.sandenburg.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sandenburg.com\/en\/creation-model\/#primaryimage"},"image":{"@id":"https:\/\/www.sandenburg.com\/en\/creation-model\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sandenburg.com\/wp-content\/uploads\/2020\/11\/01-Strategie-2.gif","datePublished":"2020-11-03T13:20:18+00:00","dateModified":"2026-01-22T13:38:04+00:00","description":"The Sandenburg-DST team always works with the Creation Process of five practical steps that lead to the desired project outcome.","breadcrumb":{"@id":"https:\/\/www.sandenburg.com\/en\/creation-model\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sandenburg.com\/en\/creation-model\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sandenburg.com\/en\/creation-model\/#primaryimage","url":"https:\/\/www.sandenburg.com\/wp-content\/uploads\/2020\/11\/01-Strategie-2.gif","contentUrl":"https:\/\/www.sandenburg.com\/wp-content\/uploads\/2020\/11\/01-Strategie-2.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sandenburg.com\/en\/creation-model\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sandenburg.com\/en\/"},{"@type":"ListItem","position":2,"name":"Method"}]},{"@type":"WebSite","@id":"https:\/\/www.sandenburg.com\/en\/#website","url":"https:\/\/www.sandenburg.com\/en\/","name":"Sandenburg Experiences","description":"Creating value for brands, making memories for customers.","publisher":{"@id":"https:\/\/www.sandenburg.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sandenburg.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.sandenburg.com\/en\/#organization","name":"Sandenburg Experiences","url":"https:\/\/www.sandenburg.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sandenburg.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/logo-2026-final-1.svg","contentUrl":"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/logo-2026-final-1.svg","caption":"Sandenburg Experiences"},"image":{"@id":"https:\/\/www.sandenburg.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.sandenburg.com\/en\/wp-json\/wp\/v2\/pages\/295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sandenburg.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sandenburg.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sandenburg.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sandenburg.com\/en\/wp-json\/wp\/v2\/comments?post=295"}],"version-history":[{"count":12,"href":"https:\/\/www.sandenburg.com\/en\/wp-json\/wp\/v2\/pages\/295\/revisions"}],"predecessor-version":[{"id":3442,"href":"https:\/\/www.sandenburg.com\/en\/wp-json\/wp\/v2\/pages\/295\/revisions\/3442"}],"wp:attachment":[{"href":"https:\/\/www.sandenburg.com\/en\/wp-json\/wp\/v2\/media?parent=295"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sandenburg.com\/en\/wp-json\/wp\/v2\/tags?post=295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}