{"id":3092,"date":"2025-01-27T16:05:02","date_gmt":"2025-01-27T15:05:02","guid":{"rendered":"https:\/\/www.sandenburg.com\/en\/?p=3092"},"modified":"2025-01-27T16:08:28","modified_gmt":"2025-01-27T15:08:28","slug":"balashi-beer-experience-aruba","status":"publish","type":"post","link":"https:\/\/www.sandenburg.com\/en\/updates\/balashi-beer-experience-aruba\/","title":{"rendered":"Sandenburg-DST Develops Balashi Beer Experience in Aruba"},"content":{"rendered":"\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Cover-Photo-PR_-1-1024x576.png\" alt=\"\" class=\"wp-image-3094\" srcset=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Cover-Photo-PR_-1-1024x576.png 1024w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Cover-Photo-PR_-1-300x169.png 300w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Cover-Photo-PR_-1-768x432.png 768w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Cover-Photo-PR_-1.png 1050w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Amsterdam, January 27, 2025<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandenburg-DST is creating a brand experience for the Aruban beer brand Balashi. The experience will be housed in an expansion of the multi-entertainment complex <a href=\"https:\/\/balashiexperience.com\/\">Gloria<\/a> in Oranjestad, a destination that already features the Imax\u00ae cinema The Movies, Starbucks, PF Chang\u2019s, and Olive Garden. The Balashi Beer Experience will tell the story of the beer brand, intertwined with the narrative of Aruba as &#8220;One Happy Island.&#8221; The opening is planned for 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aruba attracts approximately 2 million visitors annually, the majority of whom are American. While the island offers a wide variety of accommodations, its range of daytime recreational activities beyond its beaches is limited. The Balashi Beer Experience aims to address Aruba\u2019s strong need for new, high-quality daytime attractions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project\u2019s initiator and client are MetaCorp, Aruba\u2019s oldest company\u2014a holding entity with a diverse portfolio of businesses both in Aruba and abroad. MetaCorp owns the Gloria complex, the Balashi brewery, and operates in various other industries. With over 100 years of history, MetaCorp plays a significant role in driving and innovating Aruba\u2019s economy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markus Konings, CEO of Sandenburg-DST, explains: \u201cBeer brands have a strong attraction value. Look at the visitor numbers for the Heineken Experience or the Guinness Storehouse in Dublin. These destinations attract not only beer enthusiasts but also a broad 18+ audience. Tourists in Aruba have high expectations, so we\u2019re not creating a traditional beer museum. This will be an immersive and captivating experience that tells the story of Balashi while embedding visitors in the unique sense of place that is Aruba.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new attraction, spanning approximately 1,300 square meters, will target vacationers, cruise passengers, and Aruba\u2019s 100,000+ residents. It will be a walkthrough experience with nine scenes, taking visitors on an adventurous journey to discover the essence of Balashi and &#8220;One Happy Island.&#8221; Stories will come to life through scenography, film, music, special effects, exhibits, and games, culminating in a tasting. A competitive socializing zone, a themed bar, and a shop will complete the destination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">{Note, not for publication}<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Included and available for use: Artist\u2019s impression of the Balashi Beer Experience at the Gloria complex in Aruba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information, contact:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markus Konings, M +31 654248666<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Victor Schade, Creative Director, M +31 613739717<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/DSC03012-1024x683.jpg\" alt=\"\" class=\"wp-image-3095\" srcset=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/DSC03012-1024x683.jpg 1024w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/DSC03012-300x200.jpg 300w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/DSC03012-768x512.jpg 768w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/DSC03012-1536x1024.jpg 1536w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/DSC03012-2048x1365.jpg 2048w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/DSC03012-720x480.jpg 720w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/DSC03012-360x240.jpg 360w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Eduard L.J. de Veer, Group Chief Executive Officer MetaCorp (l) with Markus konings, CEO Sandenburg-DST in front of the current Gloria complex in Oranjestad, Aruba<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amsterdam, January 27, 2025 Sandenburg-DST is creating a brand experience for the Aruban beer brand Balashi. The experience will be housed in an expansion of the multi-entertainment complex Gloria in Oranjestad, a destination that already features the Imax\u00ae cinema The\u2026 <a href=\"https:\/\/www.sandenburg.com\/en\/updates\/balashi-beer-experience-aruba\/\">Continue reading \u2192<\/a><\/p>\n","protected":false},"author":3,"featured_media":3094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1],"tags":[],"class_list":["post-3092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sandenburg-DST Develops Balashi Beer Experience in Aruba - Sandenburg Experiences<\/title>\n<meta name=\"description\" content=\"Sandenburg-DST is creating a brand experience for the Aruban beer brand Balashi. 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