{"id":3019,"date":"2024-04-19T14:19:28","date_gmt":"2024-04-19T12:19:28","guid":{"rendered":"https:\/\/www.sandenburg.com\/en\/?post_type=project&#038;p=3019"},"modified":"2026-01-30T15:02:58","modified_gmt":"2026-01-30T14:02:58","slug":"tonys-homebase","status":"publish","type":"project","link":"https:\/\/www.sandenburg.com\/en\/projects\/tonys-homebase\/","title":{"rendered":"Tony&#8217;s Homebase"},"content":{"rendered":"<div class=\"pt-project-slider alignfull\">\n\t<div class=\"pt-project-slider-image js-project-slider-image\">\n\t\t\n\t\t\t\t<div>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Tonys_Homebase_02-scaled.avif\" alt=\"\">\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Tonys_Homebase_05-scaled.avif\" alt=\"\">\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div>\n\t\t\t\t\t<img 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aria-label=\"Previous\">\n\t\t\t<svg width=\"28\" height=\"48\" viewBox=\"0 0 28 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path d=\"M0.664953 22.4066L22.8074 0.660809C23.6909 -0.220269 25.1194 -0.220269 26.0029 0.660809L27.3374 1.9918C28.2209 2.87288 28.2209 4.2976 27.3374 5.17868L8.10843 24L27.3186 42.8213C28.2021 43.7024 28.2021 45.1271 27.3186 46.0082L25.9841 47.3392C25.1006 48.2203 23.6721 48.2203 22.7886 47.3392L0.646155 25.5934C-0.218491 24.7124 -0.21849 23.2876 0.664953 22.4066Z\" fill=\"black\"\/>\n\t\t\t<\/svg>\n\t\t<\/button>\n\n\t\t<button class=\"pt-project-slider-navigation-next\" aria-label=\"Next\">\n\t\t\t<svg width=\"28\" height=\"48\" viewBox=\"0 0 28 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path d=\"M27.335 25.5934L5.19258 47.3392C4.30914 48.2203 2.88059 48.2203 1.99715 47.3392L0.662582 46.0082C-0.220861 45.1271 -0.220861 43.7024 0.662582 42.8213L19.8916 24L0.681379 5.17868C-0.202064 4.2976 -0.202064 2.87288 0.681379 1.9918L2.01594 0.660808C2.89939 -0.220269 4.32793 -0.220269 5.21138 0.660808L27.3538 22.4066C28.2185 23.2876 28.2185 24.7124 27.335 25.5934Z\" fill=\"black\"\/>\n\t\t\t<\/svg>\n\t\t<\/button>\n\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull has-black-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\"><h1 class=\"wp-block-post-title\">Tony&#8217;s Homebase<\/h1>\n\n<div class=\"\">\n\t<div class=\"sm-flex gap-6 sm:gap-3 has-md-font-size\">\n\t\t\n\t\t\t<div>\n\t\t\t\t<strong>Customer:<\/strong> Tony&#8217;s Chocolonely\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div>\n\t\t\t\t<strong>Year:<\/strong> 2023\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div>\n\t\t\t\t<strong>Market:<\/strong> <a href=\"https:\/\/www.sandenburg.com\/en\/market\/brand-experience\/\" rel=\"tag\">Brand experience<\/a>, <a href=\"https:\/\/www.sandenburg.com\/en\/market\/office\/\" rel=\"tag\">Office<\/a>\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t<div class=\"row\">\n\t\t<div class=\"col-md-6\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The Dutch company Tony&#8217;s Chocolonely has outgrown its original premises due to international expansion. In the spring of 2023, the first headquarters in the Westergasfabriek in Amsterdam was exchanged for a modern office building in the Houthavens district of the city. Sandenburg Experiences (formerly Sandenburg-DST) developed the concept for both office locations, from idea to realization.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>From startup to global player<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our agency has been closely involved in the journey and growth of the remarkable chocolate producer from startup to a global player over the past 12 years. In 2012, there were only 4 employees; by the end of 2013, there were 18. Nowadays, hundreds of people work in service of the mission from the Netherlands and around the world. The impact organization is driven by the four core values of being distinctive, critical, entrepreneurial, and joyous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The very first headquarters at the historic Westergas site was a turning point, with Sandenburg Experiences (formerly Sandenburg-DST) closely involved. The team had the opportunity to truly bring the brand to life. In &#8216;Tony&#8217;s Homebase&#8217; at the Westergas, the iconic unevenly divided bars were created, and the first bean-to-bar bars were presented in 2013. Thanks to growing brand awareness and broad distribution, more and more Tony&#8217;s fans flocked to learn more about the mission of the popular chocolate brand.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Chocolab<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In 2016, Sandenburg Experiences (formerly Sandenburg-DST) was asked to expand the office with a shop where all flavors of Tony&#8217;s chocolate could be tasted and purchased. The reason for developing the very first store was obvious: the office on Polonceaukade in Amsterdam was a sweet gathering place for passersby. Hence, a &#8216;home store&#8217;. Everyone was welcome daily in the shop to admire the &#8216;mega-super-choco-vending machine&#8217; filled with chocolate bars, have a cup of coffee, buy merchandise, and see live how new flavors were tested in the Chocolab.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover has-parallax alignfull is-style-container-sm\" style=\"min-height:250px;aspect-ratio:unset;\"><div class=\"wp-block-cover__image-background wp-image-3213 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/www.sandenburg.com\/wp-content\/uploads\/2021\/09\/Jithas-21-09-22-SvdH-400-1-scaled.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-brand-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:25px\"><br><br><em><strong>\u201cThe main challenge was translating Tony\u2019s unique culture into the new workplace, so that our way of working can flourish. And so that Team Tony\u2019s continues to work every day towards achieving the mission of making all chocolate worldwide 100% slave-free.\u201d<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color wp-block-paragraph\" style=\"font-size:18px\">&#8211; <strong>Camille Boulet, Culture &amp; Experience Champion Tony\u2019s Chocolonely<\/strong><br><br><br><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Home base <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A home base in the Houthavens of Amsterdam where you come together, to brainstorm, have fun, or share knowledge with whoever wants to. This all based on Tony&#8217;s strong cultural values: open, outspoken, creative, positive, and boundary-pushing. Together with workplace specialist Leidmotiv, Sandenburg Experiences (formerly Sandenburg-DST) translated the company&#8217;s unique signature into a 100% Tony&#8217;s employee experience across two floors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is a chocolate vending machine at the reception, and the familiar Chocolab also has a place in the new office. The iconic red staircase and next to the entrance is the chocolate paradise for employees and visitors: Tony&#8217;s Vault. In this vault, hundreds of unevenly divided bars in all flavors and colored wrappers are stacked.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sandenburg.com\/en\/contact\/\">Want to know more? Get in touch<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":3020,"menu_order":1,"template":"","tags":[],"project_category":[26,27],"project_market":[16,8],"class_list":["post-3019","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-spatial-design","project_category-strategy-consultancy","project_market-brand-experience","project_market-office"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tony&#039;s Homebase - Sandenburg Experiences<\/title>\n<meta name=\"description\" content=\"Sandenburg-DST developed the concept and design for the office of Tony&#039;s Chocolonely and the Tony\u2019s Super Store in the Beurs van Berlage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sandenburg.com\/en\/projects\/tonys-homebase\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tony&#039;s Homebase - 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