{"id":3859,"date":"2026-09-30T15:36:32","date_gmt":"2026-09-30T13:36:32","guid":{"rendered":"https:\/\/www.sandenburg.com\/en\/?post_type=project&#038;p=3859"},"modified":"2026-10-01T12:21:13","modified_gmt":"2026-10-01T10:21:13","slug":"balashi-beer-experience","status":"publish","type":"project","link":"https:\/\/www.sandenburg.com\/en\/projects\/balashi-beer-experience\/","title":{"rendered":"Balashi Beer Experience Aruba"},"content":{"rendered":"<div class=\"pt-project-slider alignfull\">\n\t<div class=\"pt-project-slider-image js-project-slider-image\">\n\t\t\n\t\t\t\t<div>\n\t\t\t\t\t<video src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/balashi_2.mp4\" autoplay muted loop playsinline><\/video>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/Balashi-Beer-Experience_01-scaled.avif\" 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0.660809L27.3374 1.9918C28.2209 2.87288 28.2209 4.2976 27.3374 5.17868L8.10843 24L27.3186 42.8213C28.2021 43.7024 28.2021 45.1271 27.3186 46.0082L25.9841 47.3392C25.1006 48.2203 23.6721 48.2203 22.7886 47.3392L0.646155 25.5934C-0.218491 24.7124 -0.21849 23.2876 0.664953 22.4066Z\" fill=\"black\"\/>\n\t\t\t<\/svg>\n\t\t<\/button>\n\n\t\t<button class=\"pt-project-slider-navigation-next\" aria-label=\"Next\">\n\t\t\t<svg width=\"28\" height=\"48\" viewBox=\"0 0 28 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path d=\"M27.335 25.5934L5.19258 47.3392C4.30914 48.2203 2.88059 48.2203 1.99715 47.3392L0.662582 46.0082C-0.220861 45.1271 -0.220861 43.7024 0.662582 42.8213L19.8916 24L0.681379 5.17868C-0.202064 4.2976 -0.202064 2.87288 0.681379 1.9918L2.01594 0.660808C2.89939 -0.220269 4.32793 -0.220269 5.21138 0.660808L27.3538 22.4066C28.2185 23.2876 28.2185 24.7124 27.335 25.5934Z\" fill=\"black\"\/>\n\t\t\t<\/svg>\n\t\t<\/button>\n\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull has-black-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\"><h1 class=\"wp-block-post-title\">Balashi Beer Experience Aruba<\/h1>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-sm-font-size wp-block-paragraph\">Commissioned by MetaCorp, Aruba\u2019s oldest and largest company, Sandenburg Experiences developed the Balashi Beer Experience: a brand experience with international appeal that brings the story of Aruba\u2019s iconic beer brand to life, while immersing visitors in the island\u2019s unique culture and the unmistakable spirit of \u2018One Happy Island\u2019<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"\">\n\t<div class=\"sm-flex gap-6 sm:gap-3 has-md-font-size\">\n\t\t\n\t\t\t<div>\n\t\t\t\t<strong>Customer:<\/strong> MetaCorp\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div>\n\t\t\t\t<strong>Year:<\/strong> 2026\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div>\n\t\t\t\t<strong>Market:<\/strong> <a href=\"https:\/\/www.sandenburg.com\/en\/market\/brand-experience\/\" rel=\"tag\">Brand experience<\/a>, <a href=\"https:\/\/www.sandenburg.com\/en\/market\/leisure\/\" rel=\"tag\">Leisure<\/a>\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t<div class=\"row\">\n\t\t<div class=\"col-md-6\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>From beer brand to indoor visitor attraction in Aruba<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Inspired by a visit to the Heineken Experience in Amsterdam, Aruban company <a href=\"https:\/\/www.metacorp.aw\/\">MetaCorp<\/a> approached Sandenburg Experiences to develop an experience around the Balashi beer brand in Oranjestad, Aruba. The project brought together several opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, Balashi is an established Caribbean beer brand with a distinctive story and strong potential for an experience. Second, Aruba attracts large numbers of tourists, particularly from the United States, but offers relatively few indoor attractions beyond its beaches. Third, MetaCorp was looking for a new anchor concept for its Gloria multi-entertainment complex in Oranjestad to strengthen its overall offering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge for Sandenburg was clear: how could we create an attractive visitor concept supported by an investment with a strong business case?<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>From idea to opening under one creative direction<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sandenburg orchestrated and delivered the complete development, design and build process for MetaCorp. The project began with concept development, market research, a feasibility study, a business case and an exploration of potential locations and architectural solutions. This was followed by intensive phases of storytelling, design and show development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Part of this process involved sourcing and selecting specialist experience partners for scenography construction, shows, interactive installations, audio and lighting. Sandenburg also supervised construction, fit-out and commissioning of the experience, including training for both management and staff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the development and realisation of the project, Sandenburg assembled a consortium of specialised companies with international experience. These included Jora Vision for production and construction of the scenography, Lagotronics Projects for AV technology, Mr. Beam and Shosho for media production, Redie Interieurs for interiors, Big Orange for audio and TDAC for staff training, all working under Sandenburg\u2019s direction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wherever possible, local construction and production partners were involved. Particular attention was paid to the logistical challenges of the project. Many components were developed and produced in the Netherlands before being shipped to Aruba, where they were completed and installed on site.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/Tropical-Bottling-Company-Balashi-Experience-Teaser-6057-6230-1024x683.avif\" alt=\"\" class=\"wp-image-3916\" srcset=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/Tropical-Bottling-Company-Balashi-Experience-Teaser-6057-6230-1024x683.avif 1024w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/Tropical-Bottling-Company-Balashi-Experience-Teaser-6057-6230-300x200.avif 300w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/Tropical-Bottling-Company-Balashi-Experience-Teaser-6057-6230-768x512.avif 768w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/Tropical-Bottling-Company-Balashi-Experience-Teaser-6057-6230-1536x1024.avif 1536w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/Tropical-Bottling-Company-Balashi-Experience-Teaser-6057-6230-2048x1365.avif 2048w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/Tropical-Bottling-Company-Balashi-Experience-Teaser-6057-6230-720x480.avif 720w, https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/Tropical-Bottling-Company-Balashi-Experience-Teaser-6057-6230-360x240.avif 360w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>An immersive journey through the brewing process and the story of Aruba<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How did a small Caribbean island create such an iconic beer brand? That question forms the central storyline of the experience, presented by Buchi, Balashi\u2019s master brewer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a richly themed and immersive walkthrough, Buchi guides visitors through the brewing process as part of a narrative that goes far beyond beer alone. The journey through the brewing process is interwoven with the story of Aruba: its culture, landscape and unique \u2018One Happy Island\u2019 spirit. Above all, it tells the story of the community behind Balashi and how, despite the island\u2019s limited natural resources, they succeeded in building a strong local beer brand. It is a story of the Aruban mindset: creativity, resilience and hard work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To meet the expectations of its largely American visitor audience, the experience was designed with a strong focus on entertainment and immersive storytelling. The walkthrough takes visitors through a series of shows, themed scenes, projections, special effects, interactive exhibits and photo opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The visitor journey culminates in a tasting scene set in a traditional Aruban rum shop. The experience also includes a bar and gift shop, both of which are freely accessible without an admission ticket.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>200,000\u2013250,000 expected visitors per year<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A 1,300 m\u00b2 extension was created at the existing Gloria multi-entertainment complex to accommodate the Balashi Beer Experience. The new building, with its iconic Balashi tank acting as a visual landmark, houses the experience and its twelve-scene visitor journey filled with storytelling, interactive elements and games.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The experience also includes the freely accessible Balashi Flagship Store, offering a range of exclusive Balashi merchandise and Aruba-inspired souvenirs. The Balashi Bar is likewise open to all visitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eduardo de Veer, CEO of MetaCorp, on the experience:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018The Balashi Beer Experience is a natural addition to the brewery, the Gloria complex and Aruba. We are extremely impressed by the storytelling. That is what makes this experience unique. It is incredible to see how the Balashi story has been interwoven with the stories of Aruba.\u2019<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-brand-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center is-style-default wp-block-paragraph\" style=\"font-size:25px\"><br><strong><strong>\u201cSandenburg promised us an experience. They delivered that and much more. They met our expectations and exceeded them by far. Sandenburg has an eye for detail, is innovative and was willing to take risks with us. Those are MetaCorp values that Sandenburg demonstrated throughout the project, from our very first contact through to completion. I have been working on projects with agencies for 30 years and have never experienced this level before.\u201d<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color wp-block-paragraph\" style=\"font-size:18px\">Eduardo de Veer, CEO MetaCorp<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The Balashi Beer Experience opens on 4 October 2026. It is already being described locally as a game changer for Aruba\u2019s leisure economy. In terms of investment, experience value and projected visitor numbers, the experience can stand alongside established attractions such as the Heineken Experience and Guinness Storehouse.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sandenburg.com\/en\/contact\/\">Want to know more? Get in touch<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1789727130860\"><strong class=\"schema-faq-question\"><strong>Who is the Balashi Beer Experience designed for?<\/strong><\/strong> <p class=\"schema-faq-answer\">Tourists visiting Aruba are the primary target group in terms of visitor numbers. However, the experience is equally relevant to local residents who want to discover more about the story behind Balashi and the brand\u2019s place within Aruban culture.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789727155842\"><strong class=\"schema-faq-question\"><strong>Is the Balashi Beer Experience a brewery tour?<\/strong><\/strong> <p class=\"schema-faq-answer\">The Balashi Beer Experience is a themed visitor attraction centred around Aruba\u2019s iconic beer brand. The Balashi brewery itself is located elsewhere on the island, further away from the main tourist areas of Oranjestad.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789727215149\"><strong class=\"schema-faq-question\"><strong>Sustainable tourism is an important topic in Aruba. How does the Balashi Beer Experience contribute to this?<\/strong><\/strong> <p class=\"schema-faq-answer\">The experience tells the broader story of Aruba, with the island\u2019s ecology and natural environment woven positively into the visitor experience.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789727384450\"><strong class=\"schema-faq-question\"><strong>What does the Balashi Beer Experience mean for Aruba\u2019s leisure economy?<\/strong><\/strong> <p class=\"schema-faq-answer\">The experience adds a new tourism offering at Gloria without creating additional pressure on Aruba\u2019s natural environment or mobility infrastructure. Through its storytelling, it also gives visitors a deeper connection to the island and a greater understanding of Aruba and its culture.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789740069813\"><strong class=\"schema-faq-question\"><strong>What is the result?<\/strong><\/strong> <p class=\"schema-faq-answer\">The result is a 1,300 m\u00b2 indoor leisure attraction comprising twelve scenes and designed to welcome an estimated 200,000 to 250,000 visitors per year.<\/p> <\/div> <\/div>\n","protected":false},"featured_media":3865,"menu_order":0,"template":"","tags":[],"project_category":[20,21,22,23,24,25,26,27],"project_market":[16,17],"class_list":["post-3859","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-brand-identity-design","project_category-concept-development","project_category-content-development-copywriting","project_category-experience-design","project_category-interaction-design","project_category-project-management","project_category-spatial-design","project_category-strategy-consultancy","project_market-brand-experience","project_market-leisure"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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