{"id":3872,"date":"2026-09-30T15:36:46","date_gmt":"2026-09-30T13:36:46","guid":{"rendered":"https:\/\/www.sandenburg.com\/en\/?post_type=project&#038;p=3872"},"modified":"2026-09-30T15:41:45","modified_gmt":"2026-09-30T13:41:45","slug":"balashi-bar","status":"publish","type":"project","link":"https:\/\/www.sandenburg.com\/en\/projects\/balashi-bar\/","title":{"rendered":"Balashi Bar"},"content":{"rendered":"<div class=\"pt-project-slider alignfull\">\n\t<div class=\"pt-project-slider-image js-project-slider-image\">\n\t\t\n\t\t\t\t<div>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/Balashi-Bar-04-scaled.avif\" alt=\"\">\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/Balashi-Bar-01-scaled.avif\" alt=\"\">\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/Balashi-Bar-02-scaled.avif\" alt=\"\">\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/Balashi-Bar-03-scaled.avif\" alt=\"\">\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<\/div>\n\n\t<div class=\"pt-project-slider-navigation\">\n\t\t<div class=\"js-project-slider-navigation\">\n\t\t\t\n\t\t\t\t<div class=\"pt-project-slider-navigation-thumbnail\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/Balashi-Bar-04-300x156.avif\" alt=\"\">\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"pt-project-slider-navigation-thumbnail\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/Balashi-Bar-01-300x156.avif\" alt=\"\">\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"pt-project-slider-navigation-thumbnail\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/Balashi-Bar-02-300x156.avif\" alt=\"\">\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"pt-project-slider-navigation-thumbnail\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.sandenburg.com\/en\/wp-content\/uploads\/sites\/2\/2026\/09\/Balashi-Bar-03-300x156.avif\" alt=\"\">\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t<button class=\"pt-project-slider-navigation-prev\" aria-label=\"Previous\">\n\t\t\t<svg width=\"28\" height=\"48\" viewBox=\"0 0 28 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path d=\"M0.664953 22.4066L22.8074 0.660809C23.6909 -0.220269 25.1194 -0.220269 26.0029 0.660809L27.3374 1.9918C28.2209 2.87288 28.2209 4.2976 27.3374 5.17868L8.10843 24L27.3186 42.8213C28.2021 43.7024 28.2021 45.1271 27.3186 46.0082L25.9841 47.3392C25.1006 48.2203 23.6721 48.2203 22.7886 47.3392L0.646155 25.5934C-0.218491 24.7124 -0.21849 23.2876 0.664953 22.4066Z\" fill=\"black\"\/>\n\t\t\t<\/svg>\n\t\t<\/button>\n\n\t\t<button class=\"pt-project-slider-navigation-next\" aria-label=\"Next\">\n\t\t\t<svg width=\"28\" height=\"48\" viewBox=\"0 0 28 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path d=\"M27.335 25.5934L5.19258 47.3392C4.30914 48.2203 2.88059 48.2203 1.99715 47.3392L0.662582 46.0082C-0.220861 45.1271 -0.220861 43.7024 0.662582 42.8213L19.8916 24L0.681379 5.17868C-0.202064 4.2976 -0.202064 2.87288 0.681379 1.9918L2.01594 0.660808C2.89939 -0.220269 4.32793 -0.220269 5.21138 0.660808L27.3538 22.4066C28.2185 23.2876 28.2185 24.7124 27.335 25.5934Z\" fill=\"black\"\/>\n\t\t\t<\/svg>\n\t\t<\/button>\n\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull has-black-100-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\"><h1 class=\"wp-block-post-title\">Balashi Bar<\/h1>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-sm-font-size wp-block-paragraph\">Sandenburg Experiences developed the Balashi Bar as a key zone within the Balashi Beer Experience, the ambitious visitor attraction in Oranjestad, Aruba. The experience is a new anchor concept within the Gloria multi-entertainment complex, which is also home to IMAX\u00ae cinema The Movies, Starbucks, PF Chang\u2019s and Olive Garden. The bar provides the finale to the Balashi Beer Experience, celebrating the Balashi brand in all its glory. At the same time, it adds value to the wider Gloria complex. That is why the bar is also open to visitors who do not have a ticket for the experience.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"\">\n\t<div class=\"sm-flex gap-6 sm:gap-3 has-md-font-size\">\n\t\t\n\t\t\t<div>\n\t\t\t\t<strong>Customer:<\/strong> MetaCorp\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div>\n\t\t\t\t<strong>Year:<\/strong> 2026\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div>\n\t\t\t\t<strong>Market:<\/strong> <a href=\"https:\/\/www.sandenburg.com\/en\/market\/brand-experience\/\" rel=\"tag\">Brand experience<\/a>\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t<div class=\"row\">\n\t\t<div class=\"col-md-6\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A bar that extends the experience and attracts visitors in its own right<\/strong><p class=\"MsoNormal\" style=\"margin: 0cm; font-size: 12pt; font-family: &quot;Times New Roman&quot;, serif; white-space: normal;\"><b><span style=\"font-size: 18pt; font-family: Gilroy;\"><\/span><\/b><\/p><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Balashi Beer Experience brings the story of Aruba\u2019s iconic beer brand to life, interwoven with the story of the island itself: its culture, landscape, people and unique \u2018One Happy Island\u2019 spirit. MetaCorp asked Sandenburg to develop the bar in addition to the experience. The challenge was twofold: how could we extend the experience into the bar while also creating a destination that attracts and engages visitors who have not booked a ticket? And how could we create the strongest possible synergy with the other destinations within Gloria?<p class=\"MsoNormal\" style=\"margin: 0cm; font-size: 12pt; font-family: &quot;Times New Roman&quot;, serif; white-space: normal;\"><span style=\"font-family: Gilroy;\"><\/span><\/p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>From audience analysis to a strategic and operational bar concept<\/strong><p class=\"MsoNormal\" style=\"margin: 0cm; font-size: 12pt; font-family: &quot;Times New Roman&quot;, serif; white-space: normal;\"><b><span style=\"font-size: 18pt; font-family: Gilroy;\"><\/span><\/b><\/p><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Developing the concept for the bar was about more than creativity alone. It also required a strong strategic vision. We were able to draw on our experience with the Heineken Experience, while taking into account a number of new variables: a different tourism ecosystem, a different cultural context and partly different target audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We analysed Aruba\u2019s tourist population and the Balashi fanbase, and benchmarked bars and other hospitality concepts across the island. With an already extensive hospitality offering in Aruba, the Balashi Bar needed a distinctive proposition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There was also a logistical and operational challenge. The bar consists of three zones: one where visitors to the experience can collect their personalised Make Your Own Balashi bottle, one serving as the beverage bar for the Gloria food court, and a third acting as the bar area for the adjacent PF Chang\u2019s restaurant. We developed this operational solution together with the Gloria team, PF Chang\u2019s and our kitchen consultant.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A bar that brings the Balashi brand fully to life<\/strong><p class=\"MsoNormal\" style=\"margin: 0cm; font-size: 12pt; font-family: &quot;Times New Roman&quot;, serif; white-space: normal;\"><b><span style=\"font-size: 18pt; font-family: Gilroy;\"><\/span><\/b><\/p><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The distinctive character of the concept comes from its Balashi theming. The brand is a cultural icon in Aruba with a strong and loyal following, which inspired us to create a playful tribute to Balashi throughout the bar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These choices also make the bar a natural finale to the visitor journey. Guests collect their personalised Balashi bottle here and redeem their token for a second Balashi beer, encouraging them to stay longer and enjoy the space with friends and family.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>An 18-metre Balashi Bar designed to increase dwell time and repeat visits<\/strong><p class=\"MsoNormal\" style=\"margin: 0cm; font-size: 12pt; font-family: &quot;Times New Roman&quot;, serif; white-space: normal;\"><b><span style=\"font-size: 18pt; font-family: Gilroy;\"><\/span><\/b><\/p><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a lively and dynamic setting that celebrates the Balashi brand in all its glory. Its centrepiece is an 18-metre-long bar topped by a striking crown incorporating hundreds of genuine Balashi bottles. All Balashi brands are represented in the design. Alongside the main Balashi brand, sister brands Chill, Magic Mango and Malta each play their part in the theming and signing of the bar. Naturally, visitors can also taste the full range.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to its strong theming, the bar encourages existing visitors to stay longer while also creating an attractive destination for repeat visitors and people who have not yet visited the Balashi Beer Experience. It also extends and supports the other concepts within the Gloria multi-entertainment complex, including its role as the beverage bar for the Gloria food court.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Balashi Bar is a distinctive and innovative concept for Aruba, with strong potential appeal to the approximately two million tourists who visit the island each year. At the same time, it provides an appealing destination for local residents, whether before or after a visit to the cinema or one of Gloria\u2019s restaurants.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sandenburg.com\/en\/contact\/\">Want to know more? Get in touch<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":3908,"menu_order":0,"template":"","tags":[],"project_category":[20,21,25,26,27],"project_market":[16],"class_list":["post-3872","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-brand-identity-design","project_category-concept-development","project_category-project-management","project_category-spatial-design","project_category-strategy-consultancy","project_market-brand-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Balashi Bar - Sandenburg Experiences<\/title>\n<meta name=\"description\" content=\"Sandenburg Experiences developed the Balashi Bar as a key zone within the Balashi Beer Experience, the ambitious visitor attraction in Oranjestad, Aruba.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sandenburg.com\/en\/projects\/balashi-bar\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Balashi Bar - 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