VodafoneZiggo Experience Centre

Customer: VodafoneZiggo

Year: 2019

Market: Brand experience

Fun and progress in every connection is the purpose of VodafoneZiggo Netherlands. Their experience centre is the place to help bring that purpose to life, for a multitude of stakeholders, partners, employees and visitors. Which is exactly why VodafoneZiggo put theirs on the first floor of their new head office inside the indoor shopping centre Hoog Catharijne in Utrecht. Sandenburg Experiences (formerly Sandenburg-DST) was responsible for its concept, design and content.

The VodafoneZiggo Experience Centre is where you’ll experience the impact of our shared future technological landscape. Or, the Gigabit Society, as VodafoneZiggo likes to brand it. You’ll discover how this new world affects society, the way we do business, our careers, our work and our lives. You’ll also subtly experience the goals, strategy and values of VodafoneZiggo as an accelerator of technological progress.

The centre offers specific programs which cater for diverse target audiences. For B2B-customers there’s a session detailing what the Gigabit Future means for them. VodafoneZiggo employees are taken through its values in an interactive reboarding program. School pupils are made aware of digital technology, digital skills and future professions in the Digital Life program. Co-creation is key for all programs. VodafoneZiggo rarely sends messages. It receives them and puts its visitors to work in a playful manner.

On workdays VodafoneZiggo Netherlands receives groups of business relations in their experience centre to explain more on the future possibilities of the 5G-network. These in depth conversations translate into lasting business relationships, business expansion from existing relationships and a higher sales conversion rate from prospects.

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