Heritage
Sandenburg Experiences
What once began as Sandenburg Concept Creation continued grow with DST Experience Agency. After the merge, we operated under the name Sandenburg-DST, and by now all areas of expertise have been fully brought together into one integrated company
Sandenburg-DST celebrates its 25th anniversary. In this video, we look back on projects from the past 25 years.
Ebeltoft Group
As of January 1, 2024, Sandenburg-DST is officially a member of the Ebeltoft Group, a global alliance of 17 consultancy firms operating in 20 countries for brands and retailers.
Read more about Ebeltoft Group
Vegitalian
Over the coming years, V-SQUARE will invest in the opening of dozens of locations, both within and outside the Netherlands, for the restaurant, catering, and delivery chain.
Hema Food
In the spring, HEMA opened four pilot stores. A completely new store concept with a strong focus on food. Sandenburg-DST is responsible for the design.
TotalEnergies x Eazie
Sandenburg-DST brings TotalEnergies and healthy fast-food brand Eazie together.
The first franchise location is at the service station along the A4 highway.
Read more about the TotalEnergies x Eazie
First SPAR Foodclub Pilot
The first SPAR Foodclub pilot opens at SPAR Bolleman.
This is followed in spring 2023 by SPAR Zorgvlied in Tilburg.
Sandenburg-DST
Starting September first, we officially call ourselves Sandenburg-DST: one team, one company.
Lely Catwalk
King Willem-Alexander opens in June the extended Lely Campus in Maassluis. It is recognized as one of the most innovative companies in the Dutch manufacturing industry.
Read more about the Lely Experience
Port Pavilion
The newly constructed Leuvepaviljoen building opens its doors in the 19th Century harbor of Rotterdam. Commissioned by Council of Rotterdam, Port of Rotterdam Authority and Maritime Museum. We worked on the masterplan en and the first drafts of the public building.
Read more about Leuvepaviljoen Rotterdam
The first book
Director and partner Renze de Vries puts his experiences of the past 15 years down in an e-book about the practice of experience-driven sales: interesting reading material for decision makers in sales marketing, commerce, and management.
Gouda Cheese Experience
Finally, a visitor experience opens in Gouda about the world-famous cheese. Awarded with the Travellers’ Choice Tripadvisor 2022. Worth a visit according to The New York Times and The Guardian.
Winner of Travellers’ Choice Tripadvisor 2022.
Read more about the Gouda Cheese Experience
DekaMarkt Groen
In just 20 weeks times Sandenburg develops the concept and designs a new type of supermarket, commissioned by the family De Kat. From day one the store concept in Heemstede is a huge success with the consumer.
Read more about DekaMarkt Groen
Breakfast Meetup
During the first year of the pandemic Sandenburg takes the initiative to start with a series of livestream digital broadcasts: Breakfast Meetup. In conjuction with mediapartners Marketingtribune and Retailtrends. We talk to entrepreneurs and top executives, covering a wide range of markets.
Unilever Foods Innovation Centre Hive
King Willem-Alexander opens the BREEAM-certified most sustainable building in the world. The executive board of Unilever receives His Majesty in the laboratory situated on the Wageningen Campus. Sandenburg and DST were one of the lead agencies.
Read more about the Unilever HIVE
Eazie
We develop the new concept for the brothers Shengli en Shungli Huang, founders of the Asian healthy foodservice concept with stores all over the Netherlands.
Best Fastservice Formula of the Netherlands in 2019.
Opening Homestudios van BAM Wonen en Vastgoed
Opening Homestudios van BAM Wonen en Vastgoed. A revolutionary development in the field of building and selling newly constructed houses to consumers.
Read more about BAM Homestudios
Tony’s Chocolonely
We design the Tony’s head office and store inside the Westergasfabriek in Amsterdam. The unique Tony’s Super Store opens the same year in the Beurs van Berlage in Amsterdam. Here on average more than 500.000 people visit the store to taste and buy the sweet seductive product with a serious story about people.
Read more about Tony’s Chocolonely
G4S Innovation Centre
G4S Innovation Centre. The first of a line of B2B innovation centres integrating the proven methodology of experience-driven sales. Other examples: Auping, Tata Steel, Brinks, VodafoneZiggo, Nextview Design Thinking Centres and Lely Experience.
STREAT Hogeschool Utrecht
Educational institution Hogeschool Utrecht opens its new foodcourt in Utrecht Science Park. Sandenburg developed the concept STREAT together with catering company Sodexo.
ASML The Plaza
Opening ASML The Plaza at the ASML Campus in Veldhoven. It’s the largest company restaurant of Europe, measuring more than 4000 m2.
Read more about the ASML The Plaza
Opening I amsterdam Store
Opening an experience store on Amsterdam Central train station. The hot spot for every visitor who wants to be inspired by what our capital has on offer.
Read more about the I amsterdam Store
De Fietser
De Fietser is a major experience center and store owned by Accell Group, the international bicycle holding behind household brands like Batavus, Koga and Sparta. Housing the largest indoor test-circuit of Europe.
Total Café Bonjour
By introducing the new new bakery and food/shopconcept TotalEnergies Nederland is able to respond adequately to the changing consuming behavior on the road. Sandenburg is involved from the start till present day.
Foodservice Award 2019 and 2022.
Learn more about Total Café Bonjour
KNMP Health Innovation Award
Markus invests in the digital health platform Umenz. This advanced initiative pharmacists and patients is awarded with the ‘KNMP Zorginnovatieprijs 2015’.
De Nederlandsche Bank
The De Nederlandsche Bank Visitor Centre was opened by Queen Máxima.
Despite the complexity of the subject matter, the centre attracts 35,000 young visitors each year.
Tuinbouw Dome Floriade
The Tuinbouw Dome at the Floriade Expo in Venlo. The 360° degrees dome shaped projection show reaches the majority of the in total 2.2 million visitors of the horticultural experience.
Landmarkt versmarkt
The original Landmarkt store in Schellingwoude. This fresh market in Amsterdam North is a unique and hybride foodretail and foodservice concept inside a former greenhouse. Landmarkt extended its store in 2019 by offering 350 m2 of fresh foods and a large restaurant.
FutureLand
The information centre on the Maasvlakte 2 near Rotterdam invites guests to get acquainted with the construction and development of the most striking example of innovation and sustainable port development. In 2018 Futureland received the millionth visitor to discover the major civil engineering project in the Netherlands.
Verkade Experience
The Zaans Museum expands by opening a branded visitor experience at the world-famous site Zaanse Schans, an open-air museum and conservation area. At the Verkade Experience you imagine yourself to walk through a early 20th Century cookie and chocolate factory
Voetbal Experience Middelburg
Raving reviews appear in the national press about the new Nationaal Voetbalmuseum. ‘An overwhelming experience’ (de Volkskrant).
Douwe Egberts Cafitesse Academy
Mockamore opens in Abu Dhabi
Markus and Arjan shake hands with the sheik, who has ordered the coffee store for his Marina Mall.
Oh wat ben je mooi
A moving experience about history for Stichting Anno. Awarded with the SAM Award /Gouden Reiger.
Bible Date
An educational roadshow about the meaning of the Bible in our present lives, without evangelism. Awarded with the SAM Award /Gouden Reiger.
On Top
Fries Nature Museum
Het Fries Nature Museum received a award for the exhibition
‘De Gouden Tor’ de
SAM Award /Golden Heron.
Roadshow Douwe Egberts
A moving gift shop and a moving brand experience, all-in one.
Garden Experience
op Floriade
Garden experience on the Floriade Expo in Haarlemmermeer. Back in the days when the Floriade was still attracting millions of national and international visitors. Especially due to the horticultural experience. Recognized as ‘Beste Publieksattractie’ Floriade 2002.
Opening of the Heineken Experience
In April, the mother of all brand experiences opened its doors with the approval of Freddy Heineken and his daughter Charlene de Carvalho-Heineken. Awarded with:
Toerned Award 2000.
Best Day Attraction in the Netherlands 2002.
Read more about the Heineken Experience
Restaurants Burgers Zoo
Mockamore
Markus and his compagnon Arjan Witteveen acquire the Belgian coffee chain Jacqmotte from Douwe Egberts and change the brand name into Mockamore.
Duinrell Kikkertuin
Sandenburg in involved with the completion of the conference and party centre de Kikkertuin in the visitor attraction and camping park of Duinrell, commissioned by H.R.J. Count Van Zuylen van Nijevelt, owner of the estate of Duinrell.
Stadhouderskade Amsterdam
DST is busy creating the original version of the Heineken Experience in the former brewery. Holding company Heineken International asks Markus to lead this project, which is carefully monitored by the founding family and owners.
Foundation of Sandenburg concept creation
Markus Konings lays the foundation of his own company, in close cooperation with Frederik van Lynden van Sandenburg. Based on the estate of Sandenburg in Langbroek. Hence the name. Sandenburg conept creation focuses at first on projects in the leisure market: e.g., the new construction of Duinrell Plaza, the restaurants in Burgers Zoo and the Oranje Nassau Pavilion in Keukenhof, the most beautiful spring garden in the world.
Eigen Baas
Eigen baas (Your own boss). A board game for Shell. Gamification avant la lettre.
Foundation agency Bureau DST
in Baarn
Foundation agency ‘Bureau DST’ in Baarn. Originally, we started as Didactisch Service Team (Didactiek in Communicatie), which explains the abbreviation.
